What is seen is sold. But what makes you pick a product among others in a shop or brand? The answer is packaging design. It plays a vital role in enhancing your business sales by captivating customer attention. Each packaging serves different purposes, so it must be chosen according to the product you offer. Here comes custom-made packaging and custom design services. My Box Printing offers custom box packaging and design services for your brand to drive sales and make it stand out from others.
In this blog, we are going to discover custom packaging and design services for businesses that help market your business. Let's explore together!
Packaging design or product packaging means the design of the exterior of a product with attractive colors, fonts, and suitable material. It works as a sales agent for your business that complements your product. It keeps the customer engaged with your product through sight, touch and feel. All these sensations help them to differentiate the same product from different brands, and make them decide which one to choose.
Perfect packaging must be chosen to showcase your product. It must tell the story to your target audience, what your product is about and how to use it. Let's discover how to choose the best packaging solution for your products.
While choosing an ideal packaging solution for your product, you must ask yourself the four questions: what, who, how, and why. What is my product that I want to sell, who will purchase my product, and how they will buy my product? Answers to these questions will make it clear about getting your packaging.
The very first question you should ask yourself as a product supplier is, What is my product? what is its size? Are they fragile, sturdy, or perishable goods? Answers to these questions will help you discover the type of packaging you need.
For example, if you run a business of glassware which are fragile in nature. You will need durable and sturdy packaging. On the other hand, if you’re a pizzeria and a customer orders a single slice of pizza instead of standard pizza sizes. You will need a custom pizza box that maintains the freshness and crispness of your pizza.
The next question will clarify target customers for you. Target customers include an interested group of individuals. You have to understand their needs, desires, and appeals. You can consider gender, age group, and their needs.
You must decide on packaging, keeping in mind these details, so that it seems appealing to the consumers.
The next question is how the customers will buy my product. Are they buying from a store or purchasing online? A product from a store lying on a shelf must have attractive packaging that catches the eye of the consumer. It must make your product stand out from the competition. For online buyers, the packaging must be so good to enhance their unboxing experience.
Another question you must think of is why people will buy my product. And if you can satisfy yourself with a logical answer to this question, there is a 50% chance of your product being sold. For the remaining 50% chance, you need effective packaging.
"Now you would have got all your answers. You must be wondering what information you should print on the packaging. Let's discover!"
Your product packaging must explain the product and contain all the necessary information. Following details must be mentioned clearly to ensure the credibility of your product:
The packaging must have the name of your product. There must be to-the-point information to make it clear to the viewers why they should buy that product.
If your brand logo is not present on the packaging, then what is its use? The packaging is useless. Your brand or business logo must be present on the packaging.
The custom package must have marks like a barcode that can be scanned to get the required information.
The necessary additional information, like manufacturing date and expiry date, must also be mentioned.
All these details on your custom-printed packaging make your product credible.
Now, you have learned for an effective packaging what you need to know. Now let's discover different types of custom packages suitable for your business needs.
Here are some types of custom-made packaging that can be used for both product boxes and shipping boxes:
Corrugated Cardboard boxes are lightweight and durable boxes ideal for both products and delivery boxes. They generally feature foldable flaps and tear strips that protect the contents inside the box.
Mailer Pouches are ideal for shipping stuff like books, cosmetics, and electronics in perfect condition, as they were delivered. They are made from recyclable and sustainable materials like paper and feature an adhesive strip and padding to avoid damage.
Mailer Boxes are made from corrugated cardboard and paperboard, ideal for shipping items in perfect condition. They are mainly used for shipping and mailing, but can also be used as gift boxes and product boxes.
Some products like glassware, cosmetics, and electronics, need to be fixed inside the box to keep them secure. You can organize such products using paper and cardboard inserts to keep everything in place and avoid damage.
Biodegradable and sustainable packaging is getting hype due to concerns about environmental safety and green practices. The packaging is customized with biodegradable materials like paperboard, Kraft, cardboard, and plant-based alternatives.
This type of packaging is the result of a combination of practicality with sustainability. The trend is to use the product box as a storage box after. This not only reduces waste but also pleases customers by giving them a by-product.
You can select any of these packaging options that meet your business needs. Once you have selected the type of box or packaging, the next step is to design the packaging. Let's learn what the custom-made packaging design services are and what the customization options are.
Custom Design Services help you to customize and design your packaging specific to your business needs. Once you select the type of package according to your packaging needs, the next step is to choose the right design to elevate your brand's identity.
Here is a list of design services that are usually considered for attractive, customizable packaging:
The first thing packaging designers do is to understand your brand identity. They discover target customers and what products you offer. In this way, they choose a design that matches the business and is appealing to its consumers.
The packaging designers design a logo that captivates the attention of customers of the particular business. Sometimes, the design provided by businesses is not suitable, so the designers offer them a new custom design or logo that fulfills their branding requirements.
The designers also do prototyping and sampling to ensure the design is perfect before final printing. They provide 2D and 3D mockups while finalizing the design. Some design services companies also offer physical samples to satisfy brands.
Designers help you to customize your custom packages in specific colors, fonts, and designs. They can give you trendy ideas and suggest what kinds of colors are better for printing.
Are you looking for a custom packaging design services provider? Why don't you choose My Box Printing?
It offers all these design services free of cost with custom-made solutions for beautiful custom boxes and packaging. We ensure perfect design by an experienced team of graphic designers. They not only give expert suggestions but also test designs using 2D and 3D prototyping and sampling. Reach out to My Box Printing for further details.
For attractive custom product packaging, you can consider the following design options:
Modern consumers love minimalism, clarity, and sophistication. So, you can choose minimalist designs that will exhibit luxury and a premium feel ideal for fashion and luxury brands.
Maximalist designs focus on bold statements, large font and bold colors to leave lasting impression on viewers. These designs are ideal for food and entertainment industries.
Patterns include shapes and lines that draw consumer attention. They can attract a consumer and convince them to buy our product. The pattern designs are suitable for retailers and food and beverage businesses.
You can use color blocking to grab the attention of the audience. Color blocking is a trendy design that never gets old and makes your packaging pop. They are suitable for the fashion, cosmetics, and beauty products industry.
This lets you give an unexpected surprise to your customers. It can add charm to a normal customer experience, leaving a lasting memory. This type of design is suitable for businesses that love elegance, like fashion, jewelry, and cosmetic businesses.
You can add an element of visibility through means of a window. This adds curiosity and excitement to the viewers, giving them a sneak peek.
These are some design ideas that can set your business apart from others. Custom-branded packaging and design increase your sales and build trust in your customers.
Do you offer all design services to customize your boxes and packaging?
Yes, we have a dedicated team of graphics designers that facilitates you with all design services free of cost.
Can we request any custom design for packaging?
Yes, you can request any custom design you want for your packaging. We can give you exactly what you want.
How will you ensure a perfect custom design for my packaging after selection?
We test the designs with sampling and 2D, 3D mockups before we dispatch your order. To make our customers satisfied, we also offer physical samples so that customers can touch and feel them.
How can I request my own custom design from My Box Printing?
You have to give us a complete description of your business, its products, and the kind of design you want. Our team will understand your requirements, and after the discussion, your design will be prepared. You can request any modifications if you want in the design. Contact us for further details.
What is the minimum limit for number of boxes for placing an order?
The minimum limit for the number of boxes is not fixed. You can place an order for any number of boxes.
Is custom-designed packaging expensive?
No, custom-designed packaging is not expensive. We offer you custom-designed packaging at prices lower than the market. Feel free to place an order.
Custom-made packaging and design services help businesses to market themselves and to set them apart from others. It not only builds confidence in your client but also tells the story about your business, how it is better than others. A good packaging connects to the large audience, making them come back to you again and again. In short, packaging enables you to compete in the race of marketing, building trust between you and your clients.
Whether you are a luxury brand or a start-up, you can find eye-catching and quality packaging design services at My Box Printing. We offer design services free of cost to get the packaging you need to enhance your business presence. We provide custom boxes and packaging at wholesale prices with free shipping all over the USA. Contact us for custom-made packaging and design services.
What are you waiting for? Request an instant quote!
