Do you run a small business and make continuous efforts to compete with large business competitors? Don’t worry; each business is a business either small-scale or large. Every business are contributing equally to the whole industry. You can compete with your competitors with good-quality products, services and packaging.
For good and cost-effective marketing of your brand, you must know the 3Ps of marketing: Popularity, Promotion, and Publicity. To achieve these 3Ps, you must choose a custom packaging solution according to your business needs. A custom package promotes your brand, makes it public to the consumers. It makes your customers excited about opening your package leaving a positive impression about your business.
So, if you want to stand out in the race of marketing, a customized box or package will be the game changer. In this blog, we are going to discuss custom packaging solutions for small businesses that can elevate your brand recognition. Let’s get started!
A custom package refers to boxes or containers customized according to specific dimensions and dimensions rather than standard ones. When you order something, you generally receive your product in standard size boxes regardless of product size. But now the economy and customer preferences are changing. Clients and consumers love personalized packaging that is durable and appealing to eyes.
Moreover, increased inflation also demands containers must be customized according to product size. So, a custom pack is just a shipping box that is designed to meet specific business requirements.
Marketing and promotion of your brand is necessary in today's competitive era. Otherwise, you will be nobody soon in the market. Here are the reasons for which you must consider custom packaging:
Brand recognition is the main goal you can achieve with customizable packaging. Custom printed packaging having your brand logo or trademark can create a strong company presence in the consumer's mind.
Consumers love a luxury feel on an affordable budget. This was impossible in the past but now it is possible with custom branded packaging. Now, you can achieve this by finishing the shipping boxes with Spot UV and Gloss. This gives customers a premium and branded feel.
Custom boxes and packaging are made with eco-friendly and durable material that ensures sustainable packaging. They resist impact and damage and can be recycled and reused.
Unboxing experience is the driving force behind customer retention. If a box is capable of exciting and captivating the customers, it can hold your customer for a lifetime. Moreover, it makes them show off on their social media leading to your brand publicity.
Boxes can be designed to fulfill multiple products needs and functionalities as well. Like, you can use inserts and compartments in the customizable box in order to keep things in place.
These boxes are often prepared according to your budget and needs. They are more budget-friendly than the standard boxes. For housing a product in the box, custom dimensions will be used so that excessive material is not wasted.
Packaging is not the same for every business. It varies from business to business like glassware companies need sturdy packaging while bakery businesses can use corrugated boxes. Here are types of custom packaging available for small-scale and e-commerce businesses:
The most popular option for delivery is the use of custom boxes. The shipping boxes can be built with different sizes, shapes and materials to meet the requirements. They are budget-friendly and suitable to most businesses like food businesses, cosmetic businesses and more.
Here are some types of custom-made boxes you can have:
These boxes are made from heavy-duty paperboard for impact resistance.
They are traditional boxes made from cardboard, Kraft, and Corrugated cardboard.
These are the boxes that can be folded and mostly used for products like electronics.
These boxes are ideal for retail businesses that deal with direct selling and purchasing.
These boxes are perfect for storing CDs, and disks to protect them from dust, light and scratches.
Custom-built mailers are made from environment-friendly material like Kraft paper. They are designed in such a way that any product can fit in them easily. Poly mailers are also customizable for non-fragile and apparel products.
A custom-made mailer box is a type of shipping box designed with wings that interlock the box. It is often made from corrugated cardboard and does not need any adhesive to protect the product.
Custom tape is one of the most budget-friendly options for startups and midsize companies. They are used as adhesive to not only seal your package but also promote your business. This option is always effective when you don’t have a good budget for marketing.
A custom label is a piece of adhesive plastic or paper printed with your company information, logo or barcodes.
Custom tissue paper can also be a good choice for custom packaging. They give a premium feel to consumers. Custom Food Paper gives professional vibes to customers giving the impression that food is from a worthy restaurant. These options are ideal for food and beverage businesses.
Mylar Bags are made to preserve health related items like grain, foods and pet food. They can be designed according to your needs.
Rigid boxes are made from sturdy materials and can be customized to showcase jewelry, electronics and cosmetics. They offer you different customization options like embossing, foil stamping and magnetic closures for beautiful presentation.
According to the recent market trends and statistics, almost each industry is shifting towards custom packaging rather than traditional white box packaging. Here are some top industries that must invest in custom packaging for their enhanced brand identity:
Food and Beverages is one of the top industries that invest in durable packaging. These businesses include fast food businesses, restaurants, and bakery businesses. Fast food businesses and restaurants want their customers to have fresh and crispy meal straight from the kitchen. For this they use following types of boxes:
The sweets and bakery businesses need boxes that are durable enough to prevent melting, and damage to sweets. They prefer using custom boxes like:
+ Donut boxes
+ Cupcake boxes
Cosmetics are another industry that needs attractive packaging. Customized packaging can be the perfect option for these brands to capture their clients’ attention. They can use cosmetic boxes for nail polish, perfumes, makeup and other cosmetics.
The retail industry is directly connected with end users. They need proper packaging to establish a strong connection to their end users. Retail industry includes small-scale clothing brands, departmental stores, pharmacies and more businesses like that. They can design custom-made retail boxes to make connections with the potential customers.
CBD industry refers to enterprises that offer products like oils, creams and edibles. These products need to be fresh. For such kinds of CBD products, a safe packaging is needed that protects them from direct sunlight, moisture and air. You must choose CBD boxes that are specially designed for such products.
Gift shops are one of the industries getting larger day by day. This industry has a great competition in the market and needs creative ideas to stand out. If you are a part of the gift shop industry, you must invest in creative and custom printed boxes to ship your gift products.
This will not only grab customers for you but also make them share on social media. Social media branding is also one of the influential strategies for marketing.
Getting your custom designed packing solution is not a difficult task anymore. You just have to:
Firstly, decide your business belongs to which niche and what are your business requirements. For example, if you run a food business, you must need boxes that keep your food hot and fresh.
After identifying your niche, decide what your budget is. Choose material and type of packaging accordingly. Also, decide sizes for your custom boxes.
Now, find a professional platform where you can get a quote. Contact their customer support and get details.
Once you have decided your budget, type of packaging and material, upload the design you want to be printed. Choose the colors in which you want to print your company logo or design.
Ask the manufacturer and service providers for the sample for your satisfaction. After previewing, mockups and samples, finalize the design.
After design finalization, add product to the car and receive the order when it is dispatched.
My Box Printing is a reliable service provider for custom boxes and packaging. It offers you packaging, distribution and storage boxes services with free design support with no compromise on quality.
You can request custom shapes and sizes for your products at wholesale prices. Our prices are affordable than the market with a focus on quality and creativity to promote your brand. Here is why you should choose us:
We have an experienced team of graphic designers that assist you in the designing process. They do not take a single penny from you and help you to get a market-competitive design.
Get high-quality boxes that grab customer attention and make them your lifetime consumer. Our boxes captivate customers and leave a lasting impression on them.
We do not restrict our clients to get quotes for fixed low minimum order requirements. You can place an order for any number of quantities according to your organization needs.
We offer market-competitive prices which become more budget-friendly with increase in order quantity.
Our team is available 24/7 to entertain your queries. Feel free to contact us whenever you need.
We deliver your orders free of cost all over the USA. Delivery time depends on your location.
Can I place an order for 100 customizable boxes?
Yes, you can. You can place orders for any number of quantities. There is no minimum order quantity.
What is your average turnaround time?
Our average turnaround time is 8 to 10 business days. For Rush orders, it is 4-6 business days.
Can I place a RUSH order for custom boxes?
Yes, you can place a RUSH order and we will try our best to meet your given deadline.
What materials do you recommend for small organizations or companies?
Paperboard, cardboard and corrugated board are budget-friendly material options to ensure effective packaging.
Are customized packaging options affordable for small-scale enterprises?
Yes, customized packaging options are affordable as they are made from cost-friendly materials.
As a fast food business owner, what kind of custom boxes are suitable for me?
As a fast food business, you should choose durable boxes made from cardboard. Boxes made with cardboard keeps the meal fast and crispy.
