As you swipe through social media channels such as YouTube, TikTok, Instagram, and Facebook, the content related to PR product boxes may steal your attention. The packaging of such boxes feels much more premium, and the products inside are packed attractively.
The PR box (Public Relation Packaging) is actually a branded package without contractual obligations that contains free products, along with personalized notes and unique merchandise. They are actually presented to influencers as a gift for marketing their products without having any paid partnership.
If you'd like to know more about what is a PR box for influencers and the importance it holds, then this blog is for you. Also, we have added details on how you can get customized packaging. You’ll also find information about what other things to consider for proper PR marketing. So let's get started on this unique topic.
Public Relations Box, abbreviated as PR box, is actually a premium and customized promotional and branded packaging. It is formed for an impactful first impression and also a great unboxing experience. These packaging boxes are specifically created with the intention of building brand identity. They are celebrities, influencers, and other notable social media personalities.
The box packs free samples as well as exclusive merchandise. Other features, such as personalized notes and discount codes, can also be incorporated. The appearance of the box is designed in a way to provoke an emotional response and develop eagerness for unpacking the package.
They play a considerable role in boosting awareness about the brand. They are a great way for startup brands to gain recognition without overspending on ads.
What makes PR packages special is that their purpose is not just to deliver products. It also aims to create a remarkable unboxing experience for a person. The box elements are distinctly chosen to reflect brand identity.
Here are some main features that lead to a better understanding of what a PR box is:
Main Purpose: It is to build brand awareness or promote newly launched products. It is a way to grab customers’ attention without using traditional ad strategies.
The Content Inside: These boxes are filled with multiple product samples. In addition, figurines and even personalized notes are added. They have informational content with steps, like how to use the product.
Branding Strategy: It is costly for businesses to hire influencers for marketing. But with free samples, the recipient does not charge a penny. So it becomes easier for businesses to market their products to a wider audience without overspending on running ads.
Packaging Design: The PR boxes contain visual elements that reflect the brand identity. They also involve neuro elements to attract the audience subconsciously.
PR product boxes help brands to reach wider audiences in an instant. This step lowers the need to spend a fortune on marketing strategies which take a while to build impact.
Also, when influencers open the PR gift box, their excitement adds a layer of authenticity and relatability for the audience. Due to this reason, more people trust the brand and eventually become customers.
"About 92% of the consumers trust recommendations by influencers and notable media personalities. The expert insights also make it clear that about 37% higher purchase intent is noted for campaigns that include influencers over other general marketing ways." [Report Credit: ResearchGate]
The selection of material for the PR promotional box also plays a role in building your brand recognition. When biodegradable material is chosen for the packaging, it shows that the company cares about the environment. This compliance with FSC and EPA impresses the customers and thus builds strong company trust. Here are some top recommendations by our experts for PR box material choice:
This material can be used to individually wrap the smaller items in the box. The kraft paper can be printed with exciting logos and appealing statements for aesthetic feelings. The material also provides cushioning to the items so they stay safe during shipping.
This material has a fluted layer in between the two flat layers. So these combinations make the PR box shock-resistant during shipping. So the products arrive intact to the influencer and create a positive experience for the viewers.
This is a highly durable material, the surface of which provides a much more luxurious feel. So for this reason, they are a top recommendation for these boxes. The initial investment for PR rigid stock boxes may be higher, but in the end, they provide a suitable return on investment.
The boxes with cardstock material have a smooth surface, so they allow smooth printing. So for anyone looking for heavily customized boxes with prominent test, the PR cardstock boxes become an ideal choice. This material balances everything from budget to customization to durability.
"First impression is the last impression; make sure that your PR boxes reflect a strong visual identity to capture the attention of the audience and create trust for long-term sales."
PR promotional boxes can be presented in many ways for different purposes. Here are some common types of these boxes:
The PR gifting box contains free samples and a highly creative packaging design. The elements on the packaging box are placed in a way to attract a particular audience according to brand identity.
This type of PR packaging includes products along with other informational samples. This includes press releases and fact sheets to raise awareness about companies' products and how they work.
The public relations packaging can be utilized to build anticipation and awareness about a new product introduced in the market.
When there is a new event coming up, such as summer holidays or Christmas, then these PR items can be designed accordingly for relatable appeal.
A great way of marketing is by sharing the success of a company. Whenever there is a new achievement unlocked or a business anniversary coming up, then brands can decide to invest in custom PR boxes and send them to influencers for outreach.
There are so many varieties of PR boxes, and you can always customize them based on your likeness and creativity.
PR packaging can benefit many industries, but the ones for which it leads to relatively high sales are as follows:
Cosmetic Industry: Influencers, especially young women, feel delighted to receive free yet high-quality makeup and lipstick products. The positive & honest reviews by the famous person also make their audience buy from similar brands.
Soap Industry: The online content related to specially crafted soaps, especially the organic ones, receives more views. So PR influencer boxes can help soap industries maximize their reach through influencers.
Retail Industry: Any retail business selling products like honey, confectionery, and other products can get great benefits by marketing through PR boxes.
Gift Industry: Gifts such as journals, mugs, and other items get a great viewing on social media. So PR gift boxes for the promotion of such products can prove to be of much value.
In addition to the above domains, any industry can benefit from the PR marketing box to build its reputation and increase trust among customers.
Initially, it may seem like a challenge to create a PR packaging that accurately delivers your brand message. The common packaging found in the market may not be able to excite the viewers. So it becomes quite necessary to customize your own box. Here is how you can do:
The elements and design on the packaging box should be according to the style and preferences of the influencer. This is because these influences have a highly specific target audience. If companies show relatable elements, then their sales increase.
It is recommended to choose the creators who have a niche and a target audience similar to your product.
The unboxing should feel like you're opening a gateway to some magical experience. So for this reason, add
A royal color scheme to the boxes
Use high-quality printing, such as CMYK
Choose sturdy yet recyclable material such as rigid stock
Here is another thing that can make your boxes stand out, which is premium inserts. Usually, the purpose of packaging is to protect the goods during transport. There are so many types of inserts to choose from. The cardboard inserts are the common ones used.
If you're looking for something premium, then foam inserts like EVA, EPE, and PU offer high-end protection and give a stylish look to the box.
The word is "modernizing," and packaging is no exception. You can consider opting for smart features, such as QR codes, NFC tags, and sensors placed on the boxes. This allows the influencers to share contact details with the audience. All they have to do is scan the code on the screen with the box, and viola you get an easy reach to your website.
Besides other custom features, you can also add the following things for the signature look of PR packaging:
UV Spotting: Spotting makes the box shine and thus increases its visual appeal
Embossing: This feature makes the text on the box appear in 3D form
Debossing: Through this technique, the text appears to be inward
Textured Finishes: The premium features, like velvet, add to the luxury feeling of the PR box
Luxury Enhancements: Laminations, holographic, and other types of finishing and coating
"If you need more information about how to customize the PR box or other information related to PR packaging, then you can contact MyBoxPrinting for details."
PR promotional boxes can be used anytime you want to increase your marketing reach. But there are some times when sending PR packages to influencers can result in boosted engagement. This usually happens around special events such as Christmas and Easter Holidays. Also, at the end of the new yew year, people are more likely to buy stuff.
Also, on holiday, they have a lot of free time to view social media. This combination creates an opportunity for businesses to market their product through influencers by the use of these boxes.
"Reports show that about 380 billion US dollars are spent online during the holiday season. To make the most of this opportunity, businesses should consider marketing through PR boxes." [Report Credit: Meteorspace]
Now that you know what is a PR box and how to create one, the next thing is to keep some important details in mind. The things to consider are outlined below:
You have to set an ideal budget that includes many factors such as the price of packaging, charges for custom features, and even the shipping fee. Do not be reluctant to spent high amount on PR boxes, as the ROI and awareness about brands through this medium proves to be valuable.
The boxes should not be created with just marketing elements. They should reflect creativity and include engaging designs. When you're reaching out to a particular influencer, then make sure to conduct research on their target audience and then customize boxes according to their interest.
The timing of PR marketing makes a huge difference in reach and sales. Try to avoid sending too many custom boxes at once to the influencer or other notable person. When viewers see the same product promotion again and again on the same day, then it can make them lose interest.
Instead, make a schedule and send PR packages to different influencers in a strategic way to avoid making the marketing too obvious.
It is important for businesses to know that influencers are abide by law according to Federal Trade Commission (FTC) regulations to disclose about advertisement and receiving gifts. So business should make sure that the appointed influencer follows these guidelines to avoid any discrepancies or penalties later on.
PR box on TikTok is an online packaging that is sent to TikTokers by brands or businesses. Such boxes carry inside free samples, user guides, and even limited edition products. The aim of this is marketing without spending much dollars on promotions.
MyBoxPrinting is a reliable public relation folding box manufacturer from which you can get customized and creative PR boxes. We’re here to guide you every step of the way, so feel free to contact us.
Yes, but they are worth the price. PR packages have higher prices than other standard boxes due to the use of high-quality primum material as well as custom features.
MyBoxPrinting has successfully delivered 500+ packaging solutions. We have been in the industry for over a decade and understand each and every challenge faced by businesses for PR packaging. Our custom boxes stand out, hence choosing us is a smart decision.
PR makebox is sent by cosmetic brands to the famous person or influencer. This box contains several free samples, such as makeup brushes and blusher, mascara, and many more. These boxes help businesses to market their product to a wider audience.
PR box for books contain copy of the books along with creative stickers and pesonalised item that reflect the story theme. Usually, authors send these gifts to reviewers, reporters, and influencers to build anticipation about their book and, in return, increase sales.
POV PR box (Point of View Public Relation Box) is actually a marketing strategy for a famous beauty brand in the USA. They send their free sample makeup products in premium packaging to influencers, so they can give an honest review. If you like to get similar boxes for your brand, then you can contact MyBoxPrinting for details.
A PR box has a better premium quality and a great unboxing experience. These unique elements attract more views online and, in return, generate more sales. In contrast, although retail packaging has its own value, but its typical nature cannot grab high viewer attention online.
The common mistakes include not properly customizing the boxes according to the creator's theme. Adding items not relevant to your marketing. Choosing the influencer with an irrelevant target audience. All these mistakes reduce engagement, ultimately resulting in low sales.
After going through this blog, it becomes apparent what actually is PR box. These packages are created with the intention of boosting viewer engagement through the influencer or notable personality. Several companies report about 92% increase in their sales through the use of PR packaging as compared to standard marketing.
These boxes are created with premium packaging material and have a highly creative design. The ideal usage of brand marketing boxes should be considered in the peak holiday season to capture more views and increase sales.
As PR boxes are so important, your business can’t afford to miss them. So make your brand shine and contact MyBoxPrinting today for high-quality customized PR packaging boxes.
