Markets have become a battlefield for many businesses. Maintaining your position on the first shelf is not easy at all. Competitors fight for their lives to keep their products on the first aisle. Businesses adopt different methods to make their product look more appealing. Attractiveness in any product comes through its marketing artwork, which includes its looks and features.
Artwork incorporated with the right colors is the first thing that people notice. The highlighted thing is always the one that catches attention unintentionally. This not only helps in visual satisfaction but also acts as a major differentiating point.
Have you ever noticed how we recognize the products on the market shelves?
Is it because we work there, or their vibrant, bold, and attention-seeking colors and designs make us recognize them?
Pepsi and Coke are two different brands, but how do we differentiate them? Most of the famous brands like Pepsi, Coke, and other food or other item brands use attractive and bold artworks on their products. This creates a difference between the two products. It helps shoppers know far from the shelves about the product’s branding.
The same is the case with the packaging. On normal days, when we visit the market or a retail shop, how do we come to know the difference between Christmas and Halloween?
Packaging artwork is the first thing that tells us what the product is all about. Through packaging artwork, we can target the audience. Whether it's a particular occasion, theme, decoration, or any branding artwork, it is the key to creating a difference.
Have you ever seen anyone picking up a simple, unattractive, or low-quality packaging?
Let's just leave anyone else!! What about you??
When you go to market, which product would you choose: an attractive and creatively packed product or a simple, boring, and non-appealing product?
You will definitely choose creative packaging. The same psychology applies to the customers. No doubt, beautiful product packaging is a weakness for everyone.
A report was published by Smithers, named "The Future of Packaging Printing to 2027".
According to this report, the packaging industry is growing rapidly. In the future, this industry will reach its highest point to date of $551.3 billion by 2027.
As the demand for high volumes of products is increasing same is the case with the artwork packaging designs. Businesses, either small or large, want personalized packaging with attractive and marketing designs. They want sustainable and reliable digital design packaging with their logos and product-oriented templates.
Packaging art is a planned design tool that targets the market. It is used to enhance both the business and the product. It is simply an illustration of your theme and motto carved on the packaging.
In the packaging artwork, graphic files have all the factors related to product packaging. These factors are then used in the digital files in preparation for prepress and printing. These graphic files contain design factors like images, text, and logos. Art illustration includes vivid imagery, bold colors, and storytelling elements. These factors make a product unique, memorable, and shareable even on social media. This also includes product, marketing, and regulatory information.
Creating error-free files helps packaging partners achieve their goals and objectives of:
1. Quick Turnaround Time
2. Cost-Friendly Printing
3. Avoiding reprints
The initial part is an adaptation of the graphic files received from a packaging design agency.
If the design is in a different format, it needs to be changed to a printing format that is 25cl, 50cl, or 1L. Other than this, little homogeneous product ranges are also checked. For example, green color for apple flavor, orange color for orange flavor.
Small alterations are then made in the text or a regulatory update if needed. For instance, nutritional values or graphics, recycling information, or a list of ingredients.
This is the most important step of a beautiful packaging solution. In this step, prepress experts check and prepare the visual art. It occurs between the design and printing. Once confirmed, the visuals are sent for printing.
At the photoengraving stage, prepress experts check details like image quality, font size, legibility of barcodes, etc. High-quality files at this stage are essential.
In today's fast-paced world, the prepress stage is very crucial. A single mistake identified after this stage can cost a big price, and its correction is time-consuming.
Printing plates are made after the designs are fully checked and confirmed error-free. When graphic files are properly altered according to the requirements and limitations of the printing equipment.
A complete package contains several elements, including:
1. Technical drawings of the packaging design with folds, trim marks, and format
2. A master artwork containing the final approved content
3. Fonts
4. CMYK color profiles
5. Approved text and required legal information from all the departments involved (e.g., marketing, quality control, legal, etc.)
6. QR codes and barcodes
7. Images, including illustrations, pack shots, and photographic images
8. Proper image format (AI, PDF, EPS, TIFF, or PSD)
9. Brand guidelines and master assets, e.g., instructions on how to use the logo
How someone looks at your packaging depends on how it looks. If a box cover is designed and decorated with vibrant and bold colors, it becomes your brand recognition point. People can recognize your product far from the aisles.
The use of CMYK color profiles in the packaging artwork guarantees precision, as RVB profiles designed for the screen will not look the same when printed.
The process of beautiful custom boxes and packaging projects often faces some unexpected challenges. Packaging artwork experts encounter many situations daily, like:
+ Complex approval cycle
+ Slow approvals
+ Lack of collaboration
+ Missing amendments, omissions, and mistakes
To all these problems, there are some solutions listed below
+ Bleeds
+ Trim marks
+ Color discrepancies
+ Overprinting
Every tool has its own characteristics and features. These features play an important role in highlighting the work. Promotion artwork also has some features that are its backbone. Below are discussed some key factors to be considered.
In any designing work, embellishments work wonders. Embellishments like embossing, debossing, and foil stamping give a unique and luxurious look. Moreover, it gives a memorable sensory experience.
When large and prominent words are used on the covering of a product, it gives an elegant and stylish look. This method is mostly used by skincare and beauty brands. This helps companies to deliver a clean, modern aesthetic.
Logos and slogans are the key elements of branding and marketing of any business. Many times, customers are attracted by the logo and purchase products and items to feel luxurious and rich. Selection of typography for logos and slogans is a very complex task, but do not worry, we have a complete guide for it, Custom Boxes with Logo, which makes this task easy for you.
This method has sketchy, and not perfectly handwritten fonts that give a personal and original feel. Oatly is a company of oat milk. They have used this technique.
Creative cutouts perfectly show the product inside. Moreover, they tell a story of the product through visuals of the item. For example, a jam company can use a cutout in the shape of an apple or any other jam-related fruit.
Sometimes, when we tell a background story of the product, it makes it more attractive. In this way, a brand can build an emotional connection with the buyers. Companies can also use trademark letters and postcards inside the box to share their success story.
You went to the market to buy a shampoo from a particular company, but you ended up buying it from some other company.
Why does it happen? Does this happen to only you?
Or are there other victims as well?
Well, don't worry!!! This happens to many other shoppers as well.
This is a powerful attraction force of customization of customer-targeting packaging aura. Wrapping of your product can make your product shine amongst many others. It tells the story of your past and future.
There are many ways to wrap your product beautifully. But the important thing that draws everyone's attention is:
How does it look? How can you decorate it to attract someone's attention?
There are some types mentioned below regarding custom art visual illustration of the product.
You can personalize any paperboard box for your product according to your desires and product specifications. From conventional shipping boxes to specialized mailers and gift boxes, you can design art for various types of boxes. There are three main types of cardboard, i.e,
+ Corrugated Fiberboard
+ Natural Brown Kraft
+ Fully Recycled CCNB
+ White & Black Kraft
+ Holographic
+ Metallic
+ Textured
At MyBoxPrinting, we prepare a box for your product using different patterns. We consider all available spaces on the box to cover with playful patterns. We believe your business is not only yours; in fact, a part of it belongs to us as well. We personalize bold and modern design boxes according to your product requirements. Some of our famous product boxes are mentioned below.
1. Clamshell Cardboard Presentation Boxes
2. White Cardboard Brochure Holder Boxes
3. Charity Boxes
5. Cube Boxes
6. Folding Cartons
7. Rigid Boxes
8. Ballot Boxes / Business Card Boxes
9. Custom Pop-up Boxes
You can get your mailer and shipping boxes designed online according to your templates and ideas. Your idea printed on corrugated paperboard will give protection, strength, and appealing visuals. You use these creatively decorated boxes for displaying your products at events and retail locations.
At MyBoxprinting, we offer personalized printing on business card holders with your logos to build your brand's strength. Window business card boxes advertise your business in a most elegant and sophisticated way. There are various box designs that you can get printed according to your business.
Many companies use their company’s trademark giveaways at different industry events and occasions for the visitors. This ensures that their trademark is traveling everywhere. This helps them in advertising their business on a mass scale without spending a penny on marketing. There are many types of giveaways, like
+ Magnets
+ Soft Goods
+ Pens
+ Tote Bags
+ Notebooks
+ Drinkware
+ Apparel
Tissue paper, crinkled paper, or wrapping paper with a printed logo on it is the most amazing way to impress your customer. These are less costly and effective. When the item is unboxed, wrapped in these, it gives a delicate feeling. The perfect blend of the brand’s identity with the colors of customized tissue paper is an effective, low-cost way to incorporate signature brand colors and add a splash of color to the unboxing experience.
When personalized labels, stickers, ribbons, and tapes are added to the package, it gives a unique look. Moreover, these are cost-effective and add a personalized touch. When these tapes or ribbons are added to a kraft paper box, it elevates their aesthetics and beauty.
Die-cut inserts are best for the protection and safety of the items inside the packaging boxes. Whether you are storing a piece of decoration, jewelry, high-tech electronics, or any other fragile item, these inserts will make sure that damage-free shipping. You have peace of mind with these premium inserts.
Freebies are also added to surprise the clients with the inserts. It can include anything from discount codes to a personalized, handwritten note. It gives an impression of being cared about.
Today's world is all about social media and sharing information online. Personalized hashtags create more social sharing. While QR codes on boxes help customers to exclusive content regarding the product.
There are many commercial printers and creative 2d and 3d design tools available in the market. Many commercial printers and creative forums design and produce promo pack art. Some common providers and methods include:
Adobe provides two different software programs through which we can create graphics, logos, icons, and typography. It can create both 2d and 3d graphic images.
It creates 2d graphics, logos, and illustrations that need to be scalable. Common file types include AI, eps, and SVG.
It is used for editing and working on pixel-based images like photographs. Enlarging a raster image in Photoshop can result in a blurry or pixelated image. Common file types include JPG, PNG, and TIFF.
Canva offers personalized 2D visual design options like stickers, envelopes, and paper bags. It also offers features to create 3D effects and AI-generated 3D model designs, templates, and a print auto-proofer to ensure your design is error-free.
VistaPrint provides a medium to create custom box packaging with different design elements, including colorful and vibrant images and finishes like glossing and embossing.
Morgan Chaney and The Packaging Company provide personalized design services. These help you to create visual art, from selecting materials to prepping print-ready files.
For a budget-friendly option, some companies, like Logomark, offer downloadable templates so you can create your own art with a design program.
Can I get custom sizes?
Yes, you can get a variety of sizes according to your demands and requirements of the product.
Can I order a small quantity in customized packaging?
Yes, you can. We offer a minimum order quantity starting from 1 unit. So you can order as low a number as your requirement.
Can I get samples of custom packaging products before placing a larger order?
Yes, we provide a free sample kit of custom promotional packaging art all across the United States.
Can I get help on a custom promotional packaging project?
You can contact us 24/7 to discuss your ideas with one of our packaging expert consultants. Our team will guide you from scratch. Our expert graphic design team will guide you on everything.
How much time do you take to prepare custom promotional packaging?
It only takes 5-10 business days to prepare an order. We have a quick turnaround time. We value your market commitments. Large orders can take a little bit longer.
Is your promotional packaging eco-friendly?
Yes, our promotional packaging is totally eco-friendly. We provide several options, including reusable tote bags, recycled paper bags, etc.
Promotional packaging artwork is a creative and effective way to highlight your brand among many other brands that sell the same product. The corporate swag term is often used when talking about advertising and promoting the product with different characteristics.
At MyBoxPrinting, we personalize your market targeting packaging design that impresses every watcher and passerby. We offer various styles, bold color options, printing, and finishing options according to your needs, demand, and product. You can order the right fit with our custom and pre-printed packaging samples. You can trust us with full confidence in our vision, our expertise. Moreover, you can get a professional design from one of our in-house designers within 24 hours.
