Have you ever heard the proverb "what is seen is sold"? This is not just a proverb; it has now become a reality. If you want your products to be sold, they must be visible among other products. How can you make them prominent among thousands of other similar products? This is where you need custom packaging that differentiates your products from others. It locks the customer's attention and gaze on your product. Once the customer becomes interested in the packaging, there are more chances for your products to be sold.
In this blog, we are going to discover the A to Z of custom packaging and how it impacts the buyer's decision-making. Let's start without wasting a single minute!
You often hear that custom packaging is in trend, but have you ever thought about what it is? Custom packaging is the type of packaging that is designed for your product and business needs. It means using personalized packaging instead of ready-made packaging to fit a specific product. It's not limited to just the size of the box. It is about customizing a box in different shapes and styles to showcase your brand and product with logo, slogans, and messages.
MyBoxPrinting is a reliable packaging partner that provides you with custom boxes and packaging that are a perfect fit for your product. It offers you packaging in custom shapes, sizes, and designs that make them pop on the retail shelves.
Packaging is not a new term for businesses that sell products. Gone are the days when people used to throw the box after accessing the product. Now, the first impression that matters a lot depends on the packaging. That's where custom packaging becomes different from the standard box. It's not just different in size, it's about the look and experience it gives to the customer. The following are the key differences in stock (standard) and custom packaging boxes:
The standard boxes are just plain and bland containers that just ship your product, but they say nothing about you. In contrast, the custom boxes win the hearts of customers with their attractive appearance. They represent the business from where they are shipped.
Standard boxes have the same fixed and standardized sizes, i.e., small, medium, and large. On the other hand, custom box packaging is not bound to these sizes. They are customizable in any dimension with accurate measurements.
The ordinary and bland boxes just ship a product. And if you ship products in these plain boxes, the customer will get the product, but will not remember you. The customized boxes fill this gap. They represent your brand name and leave a lasting impression on their minds. They differentiate you from other brands.
Now, people do not throw the boxes. Instead, they keep it as a memory or keepsake because the packaging is attractive. This is the point where customized packaging wins the competition.
If you are a business curious about is custom packaging for you, ask yourself these questions:
1. Does your product need extra protection during shipping?
2. Do you want to leave a memorable impression on the customer's minds to stay on their wishlist?
3. Do you consider sustainability a core principle for your brand's reputation?
4. Do you want to make your brand stay in your customers' minds?
If any of the above are your concerns, the custom packaging is a perfect fit for your needs. It has the potential to ensure your brand identity, a remarkable unpacking experience, and ship your products safely. Step forward and design your custom packaging today!
Want to design custom packaging that makes a difference? It looks simple, but it is not child's play. It depends on many factors. For customizing an effective packaging, you must look for the following factors:
The packaging design must resonate with your brand. Attractive design is not enough if it is not aligned with your brand's visual identity. The custom box design must follow the color scheme used in your logo and typography to ensure brand consistency.
The packaging must use eco-friendly and sustainable materials that do not pollute the environment. With the increased land pollution, consumers are now demanding environmentally responsible packaging. It must be reusable, biodegradable, or completely compostable. This is the best way to get into the good books of your customers.
The unboxing experience is the main ingredient in building a happy customer relationship. Your packaging must create an unforgettable unboxing experience that pleases them and makes them share on social media. The Internet is full of unboxing videos, and it is one of the best ways to market your business for free.
According to Research, people are more likely to remember products with customized packaging. It is because of the enjoyment they experienced while unboxing. You enjoy opening a new Apple phone box rather than a kitchen utensil, why? Because you enjoy opening a box that looks amazing. The custom-made packaging offers you several benefits in addition to protection and presentation:
In any supermarket or shop, the retail shelves are flooded with relevant and similar products. If you are a start-up or a new business, you will obviously be lost among other branded products. The customized packaging makes your brand pop on the shelves. They create your separate identity and differentiate your business from others.
The things that make you different will help you to rise above other competitors, no matter how many there are. These things must be part of your packaging.
You cannot be available at all the stores to explain what your product and business are. The customized packaging here acts as a silent salesman. It tells your brand story in a meaningful and unforgettable way without uttering a single word. It will represent your business in your absence.
If you are a small business, then traditional marketing will not be possible due to a limited budget. You need a strategy to promote your business either on retail shelves or on social media. Design customized boxes in attractive colors, designs, and styles that grab the viewer's attention.
Another way to market your products is to send them to an influencer who will unbox them and share their reviews. This is another possibility of marketing. When a person comes out of the superstore with your customized packaging box, it will catch the gaze of someone passing by. So, they will help you market your products in several ways.
The packaging is the first point of interaction between your business and the consumer. It communicates your brand story, objectives, and how your brand can make a difference. It has the potential to gain target customers.
Beauty is not enough to ensure a pleasant customer experience. The packaging must be functional, which means it must be user-friendly, must protect the product, and give necessary information.
User-friendly design means easy to use, and the necessary information includes manufacturing date (MFG), best before date (BB), and expiry dates (EXP).
The custom design boxes give you a chance to get a user-friendly design with an attractive appearance.
You have often heard "the first impression is the last". It is 100% true if you own a business. If you have shaped a memorable first impression, the customer will likely make a next purchase. But if the first impression is not good, the customer will not trust your business again.
The custom print boxes shape their first impression of the business. It leaves a lasting impression, making them believe in your products.
The packaging protects your product from moisture, heat, and direct sunlight. These external factors damage the product's look and affect its quality.
Presentation is the main concern when you want to sell your product over other similar products. The packaging grabs the customer's attention on the retail shelf with its eye-catching appearance.
The high-quality packaging naturally increases the value of your product. If it feels premium, customers consider it a branded or genuine product. They become ready to pay for the product as they associate exclusivity with your brand. So even the premium prices become justified.
These packaging boxes are designed to perfectly fit the product in the box. The perfect fit means no extra material will be used. Manufacturing cost and material cost will also be reduced.
Each business has different needs, and according to their needs, they create custom packaging. There are many types of custom packaging solutions that businesses can opt for. Here are some of them that small businesses can choose:
The corrugated boxes are the most common type of shipping boxes for products. They are called Regular Slotted Containers (RSC) because they are simple to construct and are easily collapsible. They are constructed on the standard 32 ECT Kraft corrugated so that they offer enhanced protection to the fragile products.
These boxes are suitable for small to large, and sturdy to fragile products. Because of their sturdy construction and budget-friendly price, they are popular worldwide for shipping.
The custom product boxes allow you to showcase your products in packaging personalized to your brand. They are also termed as folding cartons that are great for retail packaging. They are collapsible and can be shipped flat.
The Paperboard boxes are made from a single sheet of paper. They are durable and lightweight sheets made up of recycled waste paper or wood fibres. They are easily foldable and offer a smooth canvas for printing. They are even more lightweight than the corrugated boxes, so they are best for small product packaging.
If you want a high-end presentation of your products, rigid boxes are the best option. They are used by most of the brands for luxury product packaging. They are sturdy and help you to get the perceived value for the products.
They give a premium unboxing experience so that customers become ready to pay the price. You can even add custom inserts that will not only enhance the presentation but also the protection. They are ideal for cosmetics, watches, jewelry, and other luxury products.
The plastic mailers or poly bags are made from the bioplastic substance polyethylene. They are an eco-friendly packaging option as they reduce carbon emissions. Their exterior is smooth and makes it easy to label.
These bags are tear and tamper-resistant to ensure the safety of the fragile products. Moreover, they are waterproof. They are ideal for apparel, and you can promote your apparel business by printing your logo.
Mailer boxes are lightweight shipping boxes made of Kraft paper. They are well-known for their flaps. These boxes are ideal for shipping small or multiple products. You can customize them with your logo, attractive colors, and add-ons for packaging accessories and other items.
Mylar bags are foil-sealed bags, great for the preservation of food items. They are made from polyester film or biaxially oriented polyethylene terephthalate (BoPET) films. The air-tight sealing protects the contents from external factors such as heat, sunlight, and moisture.
In addition to food products, you can also protect cosmetics, pharmaceuticals, and perishable products in these custom pouches.
The packaging tape and stickers are a budget-friendly way to make your packages pop. You can paste your custom printed tapes and stickers on the shipping boxes and mailer boxes. Initially, it is the best and affordable way to leave an impression on the customers.
Want a cost-effective way to enhance the unpacking experience? Let's add custom-printed tissue papers with logos to spice up the experience of unboxing. They are an inexpensive and instant way to elevate the customer experience.
It is ideal for small businesses that do not have a good budget to afford custom boxes with logos.
We are living in a time where one of the primary reasons for land waste is packaging waste. We urgently need sustainable and environmentally friendly materials for packaging that do not produce land waste. According to the statistics:
"The packaging waste will increase by 70% in the year 2050."
This will definitely happen if we do not switch to sustainable packaging solutions. So we recommend the following packaging materials if you want to contribute to the movement of saving the planet:
Kraft stands first in the competition of environmentally friendly materials. It is a durable material that is made from wood pulp. It has a natural brown color that adds rustic charm to the packaging. Kraft is safe for the environment in any form, whether it is virgin or recycled.
On recycling, it becomes a little less durable than before, but it is still compostable. So, we highly recommend the use of Kraft for paper bags, gift boxes, and other types of packaging.
Cardboard is a versatile material that you can find in almost every product packaging. It is made of paper pulp; therefore, it is durable. It can be used for product packaging to shipping boxes. In addition, it is recyclable, so it will not pollute the environment or cause landfills. These properties make it a worldwide popular option for packaging.
Above, we discussed cardboard; now we are going to discuss corrugated cardboard. Both are cardboard, so what's the difference? The difference lies in their construction.
Corrugated cardboard is a triple-layer material that is made by fluting a kraft layer between two cardboard layers. The layering makes it more durable than standard cardboard. If we say, all corrugated materials are cardboard, but not all cardboard materials are corrugated, it will not be wrong.
They are ideal for packaging and shipping e-commerce, healthcare, cosmetics, and other products.
Like technology is evolving, so as custom packaging trends are also evolving. If we have a look at the past, the consumers were not very interested in the packaging. But in 2025, they are very interested in packaging before making a purchase. So, packaging is designed keeping in mind the customer expectations, changes in taste, emerging trends, and innovative ideas. You must be up-to-date with all the trends. Let's discover the latest trends in 2025 so you can incorporate them into your packaging as well:
As packaging is the primary reason for increased land waste, consumers are demanding environmentally responsible packaging. In 2025, the trend is to use eco-friendly and sustainable materials that do not release chemicals and toxins when recycled. This trend has started and will be continued beyond, as people are now more eco-conscious.
The brands that will adopt sustainable packaging solutions will rise. Those who will not take it seriously will face the consequences in the future.
The best thing about custom packaging is that it gives you the freedom of whatever you want on the packaging. But it will be more effective if you follow the current trends. In 2025, the minimalist designs with bold fonts and typography are prevailing.
Minimalism means using minimal space to adjust colors and geometrical patterns. In short, don't overburden the packaging with excessive use of patterns and shapes. But the text is written in bold and vibrant colors to leave an impact on minds about what is important.
The custom packaging now also involves technological enhancements rather than just attractive visuals. You can attract tech enthusiasts by printing QR codes, using augmented reality, and NFC. Using the latest technology trends, you can create a strong connection with your customers.
High-quality printing captures the customer's attention. If the packaging design is appealing but the printing is low quality, it will dull the shine of the packaging. Digital printing in CMYK and PMS color schemes is trending.
It is a scientific fact that customers remember the things they feel. The things they feel are stored in their sensory memory. So, nowadays, the trend is to add sensory and fun elements to the packaging. Embossing, debossing, foil stamping, and hand-drawn graphics are some examples. You can make them remember your brand with such elements.
The fonts you use on the packaging tell what is important. The fonts you use must be easily readable, visually appealing, and resonate with the color scheme of the brand. The fonts that are not easily readable and don't sync with the brand are a big no for your packaging.
Choosing the right custom packaging for small businesses is not an easy task. But it is also not challenging if you know your requirements and have a packaging partner. You can choose the right packaging by following the tips below:
List down what are your packaging goals. Do you just want the protection of your product, or brand marketing, or want sustainable packaging? Which one is the most prevalent of all, or do you want to achieve all these goals? Decide this first.
We know that all products are not the same. Their nature is different from each other. Some products are sturdy, some are small, some are large, while some are fragile. All products are different, and they need packaging that meets their needs. Understand the type and nature of the product before choosing a material. You cannot choose a mailer box for glassware as it needs more durable protection.
Once you are aware of your packaging goals and the type of product, it's the right time to choose the material. If your product is fragile, needs enhanced protection, and sustainability is a goal, choose corrugated cardboard. If sustainability is not a goal, you can choose other options, like plastic. Similarly, other packaging supplies will be used according to the type of product.
You have chosen the material, but whether it lies within your budget or not. Budget is also a concern for choosing the right type of packaging. See if the chosen material lies within the budget; otherwise, discuss some alternatives with the packaging partner.
As a business, you cannot figure out all the things on your own. You need expert assistance to select custom product packaging. The packaging expert will recommend the right material according to your budget and business needs.
Before you give an order for the customized boxes, you should verify if the packaging supplier is reputable or not. A good packaging supplier must have the following factors:
1. Capabilities: The supplier is capable of understanding and handling your business needs.
2. Experience: He must have proven experience in packaging. Experience minimizes the chances of mistakes, and quality is ensured.
3. Quality Control: He is experienced enough to promise high-quality packaging for your products.
4. Sustainability: He is capable enough to meet the regulatory, consumer demands, and eco-friendly options.
5. Customer Service: He has qualities like effective communication, problem-solving, and issue resolution.
6. Cost: It offers you an affordable deal for high-quality packaging. He must give you an offer within your budget without compromising on the budget.
There's a reason you don't want to throw the box in which your iPhone came in. It's the beautiful and premium packaging you enjoyed while unboxing it. It does not let you throw the box. The same custom packaging does. It has the power to make your brand remembered by others. It must be attractive, functional, and eye-catching enough to capture the customer's attention. It shapes the perception about your brand, protects and presents your products, and ensures your brand recognition.
We recommend that you choose custom packaging over stock packaging as it will serve many benefits within a single investment. Create packaging in sustainable and green materials that elevates your brand image. Contact a reliable partner like MyBoxPrinting that offers you custom boxes and packaging at wholesale prices with a minimum order of 1.
Curious to know where you can find a reliable packaging partner? Why look further when MyBoxPrinting is here! We at MyBoxPrinting are packaging experts who suggest custom packaging solutions in green materials at wholesale prices. We help you ensure your brand recognition among other competitors. We offer 24/7 customer support, free design assistance, and USA-wide free shipping. Contact us to enjoy discounts on bulk orders!
Want to make a difference with custom packaging solutions? Contact us for a free quote!
What does custom packaging mean?
Custom packaging means packaging personalized according to your business needs. It is designed according to a specific product so that it fits in perfectly.
What are the three types of packaging?
There are three types of packaging: primary packaging, secondary packaging, and tertiary packaging. Primary packaging is the packaging in contact with the product. Secondary packaging is the packaging above primary packaging. The tertiary packaging is the outermost layer of packaging.
Who needs custom packaging?
Almost all businesses need custom packaging to elevate their brand image. If you want to ensure your brand recognition, product safety, and sustainability, custom packaging is for you. Small businesses need it to avoid traditional marketing techniques.
What are the 3 C's of packaging?
The 3 C's of packaging include cube, content, and curb.
Which type of packaging is the best?
Sustainable and green materials like Kraft, cardboard, and corrugated are the best for packaging. These materials do not pollute the environment.
How important is custom packaging?
Custom packaging makes your brand prominent among others. It protects the product from damage and external factors. It makes your products pop on the shelves, flooded with similar products.
